The Helitesmedia blog
Straight answers on publishing, marketing, budgets and launches, from the team that runs the campaigns.
Publishing · 8 min read
Most books don't underperform because they're badly written. They underperform because of a handful of avoidable decisions made before, during, and after launch.
Book Marketing · 7 min read
Hiring help too early wastes money. Hiring too late wastes momentum. Here are nine honest signals that it's time to bring in a professional team.
Budgeting · 9 min read
A transparent breakdown of what authors really spend on editing, covers, ads, publicity and launch support, and how to invest strategically at each budget level.