Mystery
Missing in the Falls
A series campaign that turned a single mystery release into a sustained bestseller run across the entire Sweetwater Mysteries catalog.
by Elle GrayView on Amazon
Project overview
Problem
Individual titles spiked at launch then dropped off within days, and the series wasn't compounding readers between books.
Strategy
We built a series-wide funnel that read-through readers from book to book and kept promotion cycling across the full catalog.
Execution
Staggered promotions, series page optimization, and also-bought positioning kept every title visible week after week.
Solution
The series held a top 100 rank for nine consecutive weeks and peaked at #7 in Mystery.
The proof
Before & after
Slide to compare
The results
Sweetwater Mysteries
Series
#7 in Mystery
Peak
9 weeks in Top 100
Duration
