Thriller
Road Kill
Sharp genre repositioning locked this thriller into the right also-bought grids and turned one-time buyers into a recurring readership.
by Paul HeatleyView on Amazon
Project overview
Problem
The book was miscategorized and surfacing to the wrong readers, producing weak conversion and stalled review growth.
Strategy
We repositioned the title against the right comps and rebuilt targeting around proven thriller buyers.
Execution
Metadata overhaul, cover-copy refinement, and a review campaign aligned the book with genre expectations.
Solution
Reviews grew 5.4× in six months, the book held 4.6★ across 800+ reviews, and it locked into the Lee Child also-bought grid.
The proof
Before & after
Slide to compare
The results
×5.4 in 6 mo
Review growth
4.6★ · 800+ reviews
Rating
Locked in Lee Child grid
Also-boughts
